Today, some news courtesy of the Drudge Report:
FLASH: USA TODAY ad sales fell 27% in June...AJC cutting staff by 200...President and Publisher to Leave NEWSWEEK... WSJ SHAVES 50 FROM PAYROLL... OREGONIAN closing 3 metro bureaus...This is very grim for the Dinosaur, Drive-By Mainstream Media-newspaper edition.
The question is why?
Can not blame the
Internet. Newspapers have always survived bad economic times. Maybe, maybe it is. . .
hmm, content?! Maybe, bias? Maybe, no serious competition?
The truth is that if one looks at the top ten newspapers in the United States, most are in cities where it is the only game in town. Los Angeles, Houston, Dallas, Miami, Phoenix, Portland, Oregon, and for that matter Portland, Maine. The list goes on and on.
With no competition and getting in bed with, by and large, very left-wing big-city Democrats, these media titans are being shown for the pygmies that they really are.
Take the closest big city
fishwrap in my neck of the woods, the Left Angeles Times.
The Times is bleeding at an alarming rate. Sure, when they announced last week that they were cutting the size of the newspaper 15% they blamed a stagnant economy. They have not taken a real self-
analysis of itself and who they target.
So, I will do it for them.
Much of what passes for news at The Times is news "analysis" which really is the reporters and editors biases on parade. Why, just today was an "article" that Americans may be losing faith in the free market
http://www.latimes.com/news/nationworld/nation/la-na-losingfaith16-2008jul16,0,1516735.story. Really? Based on what? Read the article. See if there is not a bias in the reportage.
If The Times actually stuck to journalism 101, reporting the facts in as unbiased as humanly possible, they probably would be able to cut more than 15% of the total size of the newspaper.
Take the Minneapolis Star-Tribune and the Portland, Oregon, Oregonian. These are newspapers in two fair to say left-of-center cities. But, they also would want to appeal to larger audiences outside of Minneapolis and Portland.
But, no, they can not go without a huge bias in both newspaper's sports sections.
Ever read a
line score? You know, the score by innings or periods,
halfs or quarters? In most newspapers in the United States, the team nickname is right above the stats of the game. Like this:
Indians 5-Braves 3
What is wrong with that? Well, several years ago, the sports editors of both the Star-Tribune and Oregonian decided, since those are Indian/Native American names, that is a no-no. It might be offensive. The fact that in poll after poll of Indian/Native Americans, this is not an issue, clearly to a couple of sports editors, it is such a travesty, they now run the
line scores as this:
Cleveland 5-Atlanta 3
There is no other way to drive away sports fans, what used to be a huge proportion of newspaper readers, than to put politics on the sports page. Now, with sports-talk radio, ESPN cable television, and the
Internet, these paragons of virtue now are way down a sports fan's source of information.
Since I really believe in newspapers, I am here to offer some advice and assistance to get these newspapers back on track and maybe even make some money.
Firstly, remember, there is more than a base readership. Realize that there are people who want to read your publication, but do not find it
relevant. Realize that there are conservatives, Republicans, hard-core sports fans, church-going folk and that they are part of the community as well. Do not be so tribal to think that because it is the Los Angeles Times, all you cover is Los Angeles. Yet, sell your newspaper in Riverside County. Have to give those folks a reason to drop a couple of quarters in the slot at the news rack or even subscribe.
Secondly, balance out the op-ed pages.
Several ways to do that.
Publish who is on the newspaper editorial board. If the board votes how an editorial is written, reflecting the newspaper's view, publish the vote. Also, have the writer sign his or her name to the editorial. The Weekly Standard conservative newsweekly magazine has done that from day one.
Also, since in most major markets, since you are the only newspaper in town, balance off the opinion pages. Make sure there are equal number of conservative, liberals and even middle-of-the-
roaders.
Third, make many enemies on all sides. People will believe that any newspaper is trying to be, dare I write, fair and balanced, when it goes after people on all sides and organizations and political entities in investigative reporting. Make the reporting
relevant. Now, all that we are seeing are articles that claim domestic abuse is on the rise due to a faltering economy. Please!
Lastly, stop being so invested in a Sen. Messiah
Barack victory that you will not write and or print and critical articles on Sen. Messiah
Barack. Why in this past Friday's Left Angeles Times was a beautiful hit piece on Sen. John "F--- You" McCain's failed first marriage. Where is an article that is
critical of Sen. Messiah
Barack in a
DDBMSM newspaper? I am still looking for it as well.
At least pretend that there is still another newspaper in any one-paper city.
These are just some suggestions. The newspaper industry did not get here overnight and it will take a long time to recover. I just offer some seemingly common-sense approaches that may get some newspapers back. Some may not survive. But, I will be always here, ready, willing and able to help get once great newspapers back. A
strong democracy must have a strong, free press. Not one that is lazy and protective.