So there is a new kerfuffle about the current Starbucks Christmas/Holiday cups as pictured below.
Over the last several years, this is what a Starbucks Christmas/Holiday cup looked like.
Recently, a Christian vlogger made the lack of any Christmas reference on the 2015 Christmas cup an issue.
Joshua Feuerstein recently noticed the change and sent out a viral You Tube video suggesting that people who buy drinks beyond a simple coffee should respond when their name is asked to answer Merry Christmas.
Of course if everyone in any given Starbucks says Merry Christmas is their name, well what a back up that will be.
But seriously, I will commend Starbucks for the fact that they refer to the special coffee blend at this time of year as Christmas blend. Almost all of their competitors refer to the season special coffee blend as Holiday blend. And the cup is still red, folks.
To my knowledge, the Christmas blend is still such.
But the real issue, and it is an issue, seems to be lost on everyone.
The disingenuous nature of corporate America at this time of year.
This is the one holiday, Christmas, that is not referred to as such. Suddenly, there is a generic holiday and that is what it is called.
Why I recently received a "Holiday" gift guide from a clothing company I like.
My question is, what "Holiday"?!
Maybe Veteran's Day. Thanksgiving. I don't know. Maybe it was Halloween since I received the gift guide the week before Halloween.
We all know that the holiday in reference is Christmas. The forces that are forcing corporate America to not use the C-word in advertising and discouraging people from wishing others specifically a Merry Christmas know. Corporate America knows it. The American people know it.
Yet every year we do this Kabuki theatre dance to avoid offending some people.
"OH MY GOD! YOU WISHED ME A MERRY CHRISTMAS! HOW DARE YOU! DON'T YOU KNOW I MAYBE NON-CHRISTIAN?! I MIGHT BE JEWISH?! MUSLIM?! BUDDHIST?! AND HOW DARE YOU CALL THIS SALE A CHRISTMAS SALE! I WILL NEVER STEP FOOT IN THIS ESTABLISHMENT AGAIN!"
How many people really get so worked up over the Christmas season that we, as a society, are forced to purge it as much as possible?
The reality is that it is an activist community more than average people that get worked up over such a thing. There is not a viable thought to this Christmas hate other than, well Christmas hate.
Starbucks is in reality a company that has not buckled under the pressure to holidayize Christmas but because people said that Christmas blend coffee would be cool, they did it. The cup is red, I'm fine with it.
As a Christian, I want people to know the real meaning of what we celebrate on December 25 every year. It's not really about corporate America does to guilt us into getting that last gift we forgot about. But the same corporate America can respect the fact that people are shopping for CHRISTMAS gifts from roughly Thanksgiving Day to December 24. That Holiday is Christmas and honesty is better than fraud.
There is a war against Christmas, but in this case Starbucks is not against Christmas and if you want to say your name is Merry Christmas when you get that Peppermint Mocha Latte, mazeltov!